Our dog food is receiving a new packaging design

This year, our dog food varieties VeggieDog and InsectDog will be receiving a new design in all packaging sizes. This will help us to create greater brand coherence on the shelf, as the new design will be adapted to match the packaging of our FairCat range.

The changeover to a new form of packaging will take place gradually, because - in line with our sustainable values - we will continue to use the packaging that has already been printed with the previous design, until this has been exhausted. Of course, the contents will remain the same: sustainable, healthy recipes in super high quality.

Green Petfood launched a new international brand page

At www.green-petfood we can now offer a modern and central focal point: the new brand website has initially been filled with general information about our brand and products as well as about our forest conservation project in Tanzania and our sustainability initiatives. It will be successively expanded. You are welcome to take a look at our new website and direct interested individuals to this new orientation point so that they can get to know our green brand and our products with climate-saving potential.

New marketing material for all areas of our brand

We have expanded our marketing materials: In our film we introduce our brand, in new videos focussing on our InsectDog and VeggieDog dog food, we summarise all the advantages of these dry foods and let customers who are already convinced of their effectiveness and high digestibility have their say. With these customer references, dealers can help turn potential customers into actual customers - displayed on monitors in their shop, our videos are sure to attract plenty of attention! In short: Let your dealers know about the new materials and take advantage of it for your dealer search!
And keep your eyes peeled: short videos for FarmDog and FairCat will also be appearing.

Interview with Katjas Zooeckla:

Turning crisis into opportunity!
An interview with retailer Katjas Zooeckla

Our German retailer Katja Thienel from Katjas Zooeckla in Nuremburg shows that the coronavirus period also offers opportunities for discovering new pathways. In our interview, she tells us how she discovered the effectiveness of social media for herself and for her shop, turning a crisis into an opportunity!

Green Petfood: How did you come up with the idea of creating your own account on social media?
Katja Thienel: I had already had a homepage for many years. I had this created a long time ago, but it was a bit rough and ready. My 16-year-old son Jimmy created it again completely from scratch. He was the one who gave me the idea of using the period of the coronavirus effectively. "Mum, don't go to sleep - do something", he said to me. And so we thought about social media, but it hadn't seemed especially helpful to me until that point. I had already been on Facebook for a few years: many Australians had liked my pages, but of course that didn't really help me that much.

Green Petfood: And what changed during the coronavirus crisis?
Katja Thienel: At first, when the crisis began, I fell into a state of shock...everything became a challenge. Suddenly Jimmy was being schooled at home. I asked myself, "What can I do?" and "Do I need to reposition myself?" There were also a few tears, because I now had to work more with an iPad. (she smiles)

But then my eyes were opened: I realised that the corona-crisis was also an opportunity! After all, with our pet food business we are fortunate, because pet food is always in demand - and even more so during a pandemic!

Green Petfood: So has your opinion regarding social media changed?

Katja Thienel: Of course! Today, I understand that my iPad is ingenious - I can now do everything with it. And social media helped me through a tough period, giving me new courage - as well as hundreds of new customers. Over the last six months, I have learned so much, and have completely revised my opinion of social media and online advertising. Today, I know that just because you've always done something a certain way doesn't mean that it's the only correct way. Having the courage to explore new pathways can really bring rewards!

Green Petfood: What is your social media strategy and what successes have you experienced?

Katja Thienel: My son Jimmy helped me to position things on social media from time to time. For example, we posted lots of products and asked my followers to guess how long Katjas Zooeckla had been around from the pictures. Guessing games always do well. And the success is visible: over the past few months I have gained over 100 new customers!

Green Petfood: That sounds great! Why do you recommend that other retailers use social media for their businesses?

Katja Thienel: It doesn't cost anything but offers plenty of scope for creative opportunities - and it's also a lot of fun! The fact that I have been able to gain new customers says a lot about the effectiveness of a good social media strategy (laughs with satisfaction).

Green Petfood: Thank you for your insight, Katja! We think it's great that you are setting such a great example and aren't scared of new ideas. We wish you plenty of success!

One paw washes the other!

We are always glad to help our partners - especially in these difficult times. We are always happy to support you and your dealers with your marketing activities. Just get in touch!

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